How Ebizon helped a global research organisation drive learning and collaboration to contribute on sustainable urban transport and urban development in India- TheCityFix Learn Platform

Last Updated on

The Client

World Resource Institution (WRI) is a global research organization that spans more than 60 countries, with offices in the United States, China, India, Brazil, Indonesia and more. In it,  more than 700 experts and staff work closely with leaders to turn big ideas into action to sustain our natural resources—the foundation of economic opportunity and human well-being.

Ebizon is Technology partner with World Resources Institute, a global research organisation that works in the nexus of environment, sustainable transportation,and economic socio development.

We have been helping them with their multiple programmes for design, development, cloud hosting and maintenance of respective program websites in Drupal CMS.

WRI The City Fix Learn - http://thecityfixlearn.org  

WRI Embarq Mobility Accessibility Program - http://mobility.embarq.org/

WRI ROSS Center for Sustainable Cities - https://wrirosscities.org  

WRI Cities New Mobility - http://wricitieshub.org/newmobility/

WRI Cities India Knowledge Hub - http://wricitieshub.org/

Challenges

WRI has a unique set of target audience with unique challenges. The audience on WRI website includes some of the most influential people from all over the world like policy makers in various national governments, researchers and  civil society organisations working for sustainable and socio-economic development.

The majority of this audience prefers the old school way of research and knowledge gathering partly because of the higher age bracket that they belong to and partly because of not being overly impressed by technology alone.  

Now the challenge for WRI was to capture this audience’s interest and even get them hooked to the online way of getting information. WRI and Ebizon had to present the information on the website in a way that was easy to understand, interesting and gave the audience an incentive to stick to online reading.

Our Solution

WRI and Ebizon came up with a multilingual and interactive online learning platform (website) which is designed to overcome the challenges faced by its target audience.

TheCityFix Learn was envisioned and developed as a website that would showcase important information, solutions and papers in form of various learning products.

The website has 4 learning products:

  • Tools: this learning product is an elegant way to direct users to knowledge tools and provide them relevant references (websites containing the complete information needed on the subject).
  • Webinar: this learning product lets website users subscribe to online seminars where they can gain knowledge and also share their experience, views and get answers from other people in similar positions.
  • Training: the trainings are a way to keep the audience updated and informed about the upcoming workshops, study tours and more and to let them subscribe to these trainings and attend them in person.

Since the website gives an option to filter all the learning products by language and geographic region therefore someone can easily look for relevant trainings.

  • Learning Guides: this is probably one of the most important learning products, few of the reasons for which are listed below:
    • This guide is basically a collection of multiple webpages which contains all the information that you would see on a report or publication of 100 pages but in a concise and easy presentation that doesn't overwhelm the reader.
    • The learning guides are created by authors in WRI team. These authors  have the freedom to include text, hyperlinks, references, media (images and videos) within each webpage of the learning guide.
      Each webpage of the learning guide contains small amount of text but a huge amount of information (this is achieved by using all the various forms of media).
    • The reader of the learning guide can navigate from one webpage to another smoothly like one would typically do while reading a book.
      The transition between pages is made smooth by using the best technology available.
    • Each webpage of the learning guide also has a advantage of showing the meaning of jargons by implementing a vocabulary pool at the backend.
    • The website also has an ability to analyse audience behaviour. The WRI team can track things like what content is most popular, how much of the learning guide has been read by the user and more.
    • The WRI team also has an ability to capture audience interests and ask them to subscribe to relevant updates when they finish a particular guide.   

TheCityFix learn is a platform that lets audience engage and interact with the site, register and bookmark their favorite content for future reference and see and track their upcoming events in their dashboards. This is not a website but a full fledged knowledge portal.

Conclusion

EbizOn has helped  WRI India to build this platform and promote learning products and reach new audiences. The learning products on the site includes a lot of visual cards, videos, infographics to improve the audience interaction with the content and increase engagement. This has helped in increasing customer retention as well.

This platform also assists in the work of different teams and Centers allowing the city staff to avoid duplication and streamline ongoing efforts to Educate, Inform and Train them.

About Ebizon

Ebizon is a Technology Consulting Company with technical & domain expertise in the verticals of Nonprofits and Publishing. We create comprehensive strategies for nonprofits to help them increase awareness, user engagement and improve their brand identity.

Located in India, Ebizon was founded in 2007 by IIT Bombay Alumnus, management & advisory team has over 150+ years of cumulative industry experience and have educational degrees from world-class institutions like IIT, Stanford and Haas, School of Business, Berkeley and works with Nonprofits, technology startups to Fortune 500 companies including Intel Corporation, UNESCO, Education Development Center(EDC), Intel CSR, Macmillan Publishing, Society for Science and The Public, World Resource Institute, Kaiser Permanente, Doctors Without Borders (MSF).

We have a wide array of products and services which help our clients earn, engage and evolve. We have a development centre in Noida, India with team size of 100+ skilled resources.

Case Studies Non Profit & Governments
Previous reading
5 SEO Tips To Spike Your Auto Parts Sales By 150%
Next reading
How Salesforce Integration With Our Client’s Drupal Website Helped Their Business