Masses in India are very much familiar to the name Amar Chitra Katha, which has come out to be a big symbol of education and entertainment for children since 1967.
Currently, ACK produce as well as publish more than 400 comic books in 20 languages, reaching almost every growing-up child in India. Amar Chitra Katha has also recorded the highest sale of 1.5 million copies in one year. At present, ACK drive its business through a vast distribution network consisting of numerous bookstores, retailers and other vendors.
New and appealing design for the website
The website needed to appear more appealing and attractive to its target audience - kids of age 5-15. ACK seeked a new website with appealing design and better interface which would enhance the site usability and encoutage users to browse through the website and buy more books.
The design team at Ebizon worked to improve the look and feel of the existing website with the focus being on enhanced site usability.
Dynamic and user friendly new features
Besides its engaging design, Amar Chitra Katha also seeked dynamic and user friendly features. While the design team at Ebizon was working over the look of the website, the development team took the responsibility of making it user friendly.
Following are some dynamic features that were built in the new website:
- Story of the Week - Numerous comics published under the ACK banner are available here for the free online viewing.
- Multi-Currency Gateway - The payment gateway enabled over ACK website is determined to except subscription payments in numerous currencies.
- Advanced Search - The dynamism of the website could also be seen in the 'Search' option, where more filtered and colorful options appear with every keyword.
Reaching out to international users with multiple currency
From the very beginning of the designing of Amar Chitra Katha, the client was sure of making it appeal to the international customers also. Hence, in order to sell the products and services on the international platform, it's necessary for an e-commerce portal to accept payment in numerous currencies.
After analysing this requirement, team at Ebizon modified the usual payment gateway and enabled it to accept other required currencies apart from Rupees.
An improved website that reaches the mass!
The new website resulted in incredible increase in site usage as a result of the new attractive and appealing design, improved and intuitive user inteface and extensive search option.
Sam Zaman is a technology analyst, multi-topic blogger, with a passion for all things marketing and social media. She is a wife, mother, and entrepreneur. In her spare time, she enjoys traveling, language, music, writing, and unicorns.